Nike is getting out the swimming business

I wonder why Adidas swimwear hasn't gotten into the US Market. They did until early this decade. Ed Moses was their big guy for awhile; then they, like Nike here, left the elite market.

As long as they continue making the goggles I prefer to wear I don't really care. I accidentaly left my regular Nike goggles at home yesterday and had to use a Speedo pair I had just bought this summer. Bad idea! Just after 3-4 laps the entire area around my eyes was burning and hurt so bad I ended up sticking my face in the water fountain to get some cold water on it. I suspect the gasket around the lense may contain Latex and I am allergic to it. The goggles are one of Speedos top sellers and I can't imagine they would still use it in their products. Carry on.......

In defense of Nike from one who got a stress fracture in her hip while training in New Balance shoes, for eight years, the only shoe I have bought is Nike. Although I run less now than I did a four years ago, I had many 25-30 mile weeks in Nikes and had no injuries or problems once I switched to Nike. Also, I found the workout suits to fit better and hold up better than any brand.

This is too bad but I'v always been a speedo guy myself. Arena has fallen off a little too.

The only nike swim products I like are the poly lingerie strap suits and their version of sweedes goggles. Hopefully they will still sell those... I agree that their running shoes and workout gear absolutely stink - I'd be better off running barefoot. I remember some of the other suit companies losing steam here in the US... Hind, Arena, The Finals. I really liked the finals suits.

How many of those people became anything like Mike? And of those, how many were the shoes responsible for? Doesn't matter one single lick. Nike is selling an attitude, although with flimsy shoes. All I know is that when I got my first pair of AJs, circa 1984, I felt like a BA, even though I still sucked, but I could jump higher.

Really, you sure about that? Why don't you ask Nike about the impact of Tiger and Michael Jordan wearing their products. I have heard that between the two they generate hundreds of millions in revenue for Nike so, as usual, you are flat out wrong. Take a look at Nike pre Air Jordan and then 15 years later. I think the post was claiming it was flimsy as in "not substantial enough that reasonable people should care about it," not as in "successful." That sort of marketing is obviously successful because most people aren't reasonable. Millions bought Air Jordans because they wanted to "be like Mike." How many of those people became anything like Mike? And of those, how many were the shoes responsible for?

Doesn't matter one single lick. Nike is selling an attitude, although with flimsy shoes Whether it matters depends on your objective function. It certainly matters to the people who thought the shoes were going to help them play basketball better and then realized that they didn't. But in terms of Nike's profits, it doesn't matter why people buy their stuff or whether their stuff is any good, as long as people buy it.

Promoting a product by saying that "He/she set a world's record while wearing our suit" is a pretty flimsy marketing tactic to say the least. Really, you sure about that? Why don't you ask Nike about the impact of Tiger and Michael Jordan wearing their products. I have heard that between the two they generate hundreds of millions in revenue for Nike so, as usual, you are flat out wrong. Take a look at Nike pre Air Jordan and then 15 years later.

Wow, Nike is getting out of the championship swimming business. So, once the swimmer's contracts are up, they won't be able to get the same kind of money from Speedo that they got from Nike. Shocking news. www.cnbc.com/.../26827098 It's about time that one of the suit makers started dropping the idea of making "champion swimwear". As I've said repeatedly, the tech suit idea is simply a marketing gimmick inwhich the apparel makers can take "collateral credit" for the athlete's achievement. Promoting a product by saying that "He/she set a world's record while wearing our suit" is a pretty flimsy marketing tactic to say the least. General Mills Cereal Co. actually had more credibility when they put Mark Spitz's picture on a box of Wheeties.