Nike is getting out the swimming business

Wow, Nike is getting out of the championship swimming business. So, once the swimmer's contracts are up, they won't be able to get the same kind of money from Speedo that they got from Nike. Shocking news. www.cnbc.com/.../26827098
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  • Former Member
    Former Member
    Doesn't matter one single lick. Nike is selling an attitude, although with flimsy shoes Whether it matters depends on your objective function. It certainly matters to the people who thought the shoes were going to help them play basketball better and then realized that they didn't. But in terms of Nike's profits, it doesn't matter why people buy their stuff or whether their stuff is any good, as long as people buy it.
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  • Former Member
    Former Member
    Doesn't matter one single lick. Nike is selling an attitude, although with flimsy shoes Whether it matters depends on your objective function. It certainly matters to the people who thought the shoes were going to help them play basketball better and then realized that they didn't. But in terms of Nike's profits, it doesn't matter why people buy their stuff or whether their stuff is any good, as long as people buy it.
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