Wow, Nike is getting out of the championship swimming business. So, once the swimmer's contracts are up, they won't be able to get the same kind of money from Speedo that they got from Nike. Shocking news.
www.cnbc.com/.../26827098
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Really, you sure about that? Why don't you ask Nike about the impact of Tiger and Michael Jordan wearing their products. I have heard that between the two they generate hundreds of millions in revenue for Nike so, as usual, you are flat out wrong. Take a look at Nike pre Air Jordan and then 15 years later.
I think the post was claiming it was flimsy as in "not substantial enough that reasonable people should care about it," not as in "successful." That sort of marketing is obviously successful because most people aren't reasonable.
Millions bought Air Jordans because they wanted to "be like Mike." How many of those people became anything like Mike? And of those, how many were the shoes responsible for?
Really, you sure about that? Why don't you ask Nike about the impact of Tiger and Michael Jordan wearing their products. I have heard that between the two they generate hundreds of millions in revenue for Nike so, as usual, you are flat out wrong. Take a look at Nike pre Air Jordan and then 15 years later.
I think the post was claiming it was flimsy as in "not substantial enough that reasonable people should care about it," not as in "successful." That sort of marketing is obviously successful because most people aren't reasonable.
Millions bought Air Jordans because they wanted to "be like Mike." How many of those people became anything like Mike? And of those, how many were the shoes responsible for?
