Wow, Nike is getting out of the championship swimming business. So, once the swimmer's contracts are up, they won't be able to get the same kind of money from Speedo that they got from Nike. Shocking news.
www.cnbc.com/.../26827098
Promoting a product by saying that "He/she set a world's record while wearing our suit" is a pretty flimsy marketing tactic to say the least.
Really, you sure about that? Why don't you ask Nike about the impact of Tiger and Michael Jordan wearing their products. I have heard that between the two they generate hundreds of millions in revenue for Nike so, as usual, you are flat out wrong. Take a look at Nike pre Air Jordan and then 15 years later.
Promoting a product by saying that "He/she set a world's record while wearing our suit" is a pretty flimsy marketing tactic to say the least.
Really, you sure about that? Why don't you ask Nike about the impact of Tiger and Michael Jordan wearing their products. I have heard that between the two they generate hundreds of millions in revenue for Nike so, as usual, you are flat out wrong. Take a look at Nike pre Air Jordan and then 15 years later.
