Wow, Nike is getting out of the championship swimming business. So, once the swimmer's contracts are up, they won't be able to get the same kind of money from Speedo that they got from Nike. Shocking news.
www.cnbc.com/.../26827098
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Wow, Nike is getting out of the championship swimming business. So, once the swimmer's contracts are up, they won't be able to get the same kind of money from Speedo that they got from Nike. Shocking news.
www.cnbc.com/.../26827098
It's about time that one of the suit makers started dropping the idea of making "champion swimwear". As I've said repeatedly, the tech suit idea is simply a marketing gimmick inwhich the apparel makers can take "collateral credit" for the athlete's achievement.
Promoting a product by saying that "He/she set a world's record while wearing our suit" is a pretty flimsy marketing tactic to say the least. General Mills Cereal Co. actually had more credibility when they put Mark Spitz's picture on a box of Wheeties.
Wow, Nike is getting out of the championship swimming business. So, once the swimmer's contracts are up, they won't be able to get the same kind of money from Speedo that they got from Nike. Shocking news.
www.cnbc.com/.../26827098
It's about time that one of the suit makers started dropping the idea of making "champion swimwear". As I've said repeatedly, the tech suit idea is simply a marketing gimmick inwhich the apparel makers can take "collateral credit" for the athlete's achievement.
Promoting a product by saying that "He/she set a world's record while wearing our suit" is a pretty flimsy marketing tactic to say the least. General Mills Cereal Co. actually had more credibility when they put Mark Spitz's picture on a box of Wheeties.
