Wrap Up & Call to Action

Here is a DRAFT list of the Call to Action for each presentation

2A Club Ops - Finances & Staffing (Aaron Schneider, Kenny Brisbin) 

Take Away Goals – If these apply to you, then:

1. Implement a new revenue source
2. Reduce or eliminate an expense line item
3. Consider implementing a different staffing model

2B Supporting Local Coaches (Crystie McGrail, Cory Nguyen) 

• Support YOUR Coaches by implementing at least one of the coach support activities you learned today.

3A Club Operations - Marketing (Kenny Brisbin, Celia Wolff) 

1. Update your presence. Check your website and social media for current info and photos.
2. Promote your coaches. Add bios, credentials, and coaching tips online or in newsletters.
3. Plan one outreach event. Try a “Bring a Friend” swim, clinic, or community demo.
4. Share success stories. Feature swimmers or milestones in your next post or email.
5. Use USMS resources. Download templates and marketing tools from Club Central.

3B Leveraging USMS Programs & Sub-Brands (Doug Sayles, Brian Robbins, Bill Meier, Jason Weis, Onshalee Promchitmart)

1. Start a Grown-Up Swimming league.
2. Budget and plan annual/biennial educational initiatives.
3. Utilize Trial Memberships / Try Masters Swimming.
4. Incorporate ALTS into your LMSC’s or club’s annual plan.
5. Pursue CCS-USMS collaboration (meets, practices, mentorship,
6. governance).
7. Consult national office staff about resources to support these

5A Club Culture: Fostering Participation & Loyalty (Kate Stephensen, Kysa Crusco, Tara Mack, Bill Meier)

1. Goal for you as a coach & one team goal
2. One Planned Team Event
3. One Scheduled “Chasing Failure” Set
4. One Community Building Event Idea/Plan

5B USMS Marketing Initiatives (Kyle Deery)

1. Think about the new member experience 
2. Maximize what is available

- Take time and fully complete/update your club registration information (or remind the clubs in your LMSC)

- Use your network’s resources

6A Challenges: Running Workouts for Swimmers with Varying Abilities (Jeff Commings, Leslie Scott)

1. Designate a lane leader for every lane
2. Implement a themed workout
3. Create a modified workout so that every lane can stay on the same interval

6B How LMSCs Can Support Club Development (Bill Brenner, Ian King)

1. Implement a plan to welcome new clubs
2. Implement a plan to understand the needs of your clubs
3. Use LMSC resources to help clubs succeed

4. Evaluate your performance
5. Recruit volunteers with passion and expertise to meet your mission

7AB Community Focus: Swimmer Safety & Wellbeing (Kenny Brisbin, CJ Dickson) 

1. Review your Emergency Action Plan (EAP).  Make sure everyone knows their role.
2. Schedule a safety check. Confirm AED, first aid kit, and rescue gear are visible and functional.
3. Refresh training. Revisit CPR, first aid, and emergency scenarios with coaches and swimmers.
4. Share lessons. Discuss today’s safety takeaways at your next team or LMSC meeting.  Promote awareness. 
5. Remind swimmers: if you feel off, stop and tell the coach.

8A Recruiting & Training Club Volunteers (John King, Mike Kerr)

1. How can you find, engage, and reward volunteers in your Club?
2. How can you keep volunteers engaged?
3. Host a Community Service Volunteer Day
4. Add a line item to your 2026 Budget for Coach Training
5. Host a social event to thank your volunteers

8B Creating Local Coach Dev & Mentoring Programs (Chad Durieux, Tim Waud) 

1. Discuss Coach Support at your next LMSC meeting
2. Share this information with the clubs and workout groups in your LMSC and encourage them to support coaches
3. Add a line item to your 2026 LMSC Budget for Coach Scholarships

Here is a DRAFT list of the Call to Action for each presentation

2A Club Ops - Finances & Staffing (Aaron Schneider, Kenny Brisbin) 

Take Away Goals – If these apply to you, then:

1. Implement a new revenue source
2. Reduce or eliminate an expense line item
3. Consider implementing a different staffing model

2B Supporting Local Coaches (Crystie McGrail, Cory Nguyen) 

• Support YOUR Coaches by implementing at least one of the coach support activities you learned today.

3A Club Operations - Marketing (Kenny Brisbin, Celia Wolff) 

1. Update your presence. Check your website and social media for current info and photos.
2. Promote your coaches. Add bios, credentials, and coaching tips online or in newsletters.
3. Plan one outreach event. Try a “Bring a Friend” swim, clinic, or community demo.
4. Share success stories. Feature swimmers or milestones in your next post or email.
5. Use USMS resources. Download templates and marketing tools from Club Central.

3B Leveraging USMS Programs & Sub-Brands (Doug Sayles, Brian Robbins, Bill Meier, Jason Weis, Onshalee Promchitmart)

1. Start a Grown-Up Swimming league.
2. Budget and plan annual/biennial educational initiatives.
3. Utilize Trial Memberships / Try Masters Swimming.
4. Incorporate ALTS into your LMSC’s or club’s annual plan.
5. Pursue CCS-USMS collaboration (meets, practices, mentorship,
6. governance).
7. Consult national office staff about resources to support these

5A Club Culture: Fostering Participation & Loyalty (Kate Stephensen, Kysa Crusco, Tara Mack, Bill Meier)

1. Goal for you as a coach & one team goal
2. One Planned Team Event
3. One Scheduled “Chasing Failure” Set
4. One Community Building Event Idea/Plan

5B USMS Marketing Initiatives (Kyle Deery)

1. Think about the new member experience 
2. Maximize what is available

- Take time and fully complete/update your club registration information (or remind the clubs in your LMSC)

- Use your network’s resources

6A Challenges: Running Workouts for Swimmers with Varying Abilities (Jeff Commings, Leslie Scott)

1. Designate a lane leader for every lane
2. Implement a themed workout
3. Create a modified workout so that every lane can stay on the same interval

6B How LMSCs Can Support Club Development (Bill Brenner, Ian King)

1. Implement a plan to welcome new clubs
2. Implement a plan to understand the needs of your clubs
3. Use LMSC resources to help clubs succeed

4. Evaluate your performance
5. Recruit volunteers with passion and expertise to meet your mission

7AB Community Focus: Swimmer Safety & Wellbeing (Kenny Brisbin, CJ Dickson) 

1. Review your Emergency Action Plan (EAP).  Make sure everyone knows their role.
2. Schedule a safety check. Confirm AED, first aid kit, and rescue gear are visible and functional.
3. Refresh training. Revisit CPR, first aid, and emergency scenarios with coaches and swimmers.
4. Share lessons. Discuss today’s safety takeaways at your next team or LMSC meeting.  Promote awareness. 
5. Remind swimmers: if you feel off, stop and tell the coach.

8A Recruiting & Training Club Volunteers (John King, Mike Kerr)

1. How can you find, engage, and reward volunteers in your Club?
2. How can you keep volunteers engaged?
3. Host a Community Service Volunteer Day
4. Add a line item to your 2026 Budget for Coach Training
5. Host a social event to thank your volunteers

8B Creating Local Coach Dev & Mentoring Programs (Chad Durieux, Tim Waud) 

1. Discuss Coach Support at your next LMSC meeting
2. Share this information with the clubs and workout groups in your LMSC and encourage them to support coaches
3. Add a line item to your 2026 LMSC Budget for Coach Scholarships