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Leveraging USMS Programs& Sub-Brands

BethanyBurchill

Leveraging USMS Programs & Sub-Brands

  • Bill Meier –Simon’s Rock PaceMakers, New England LMSC
  • Onshalee Promchitmart –Sarasota Sharks Masters, Florida LMSC
  • Brian Robbins –Unattached, Georgia LMSC
  • Douglas Sayles –SwimRI, New England LMSC
  • Jason Weis –Boston University Masters Swimming, New England LMSC

03B 1045am Leveraging USMS Programs and Sub-Brands.pdf

  • Call to Action

    1. Start a Grown-Up Swimming league.
    2. Budget and plan annual/biennial educational initiatives.
    3. Utilize Trial Memberships / Try Masters Swimming.
    4. Incorporate ALTS into your LMSC’s or club’s annual plan.
    5. Pursue CCS-USMS collaboration (meets, practices, mentorship, governance).
    6. Consult national office staff about resources to support these initiatives.

  • AM Session Notes:

    Leveraging USMS Programs & Sub-Brands – Doug Sayles, Brian Robbins, Bill Meier, Jason Weis, Onshalee Promchimart

    1. Every USMS club/team should affiliate with a Grown-Up Swim (GUS) team. GUS is FUN! And a source of new members who decide swimming is their thing.
    2. Give a gift to a new club – USMS swag – available through USMS and Swimoutlet.com
      1. USMS - team name branded banner
      2. USMS swim caps
      3. com gift cards
    3. Set up a Mentorship program
    4. Use Social media for your events and use hash-tags #mastersswimming