Club Culture: Fostering Participation and Loyalty

Call to Action

1. One Goal for you as a coach & one team goal
   
2. One Planned Team Event
   
3. One Scheduled “Chasing Failure” Set
   
4. One Community Building Event Idea/Plan

1. 33 Slides – FULL of information and ideas
2. Starred phrases from my notes:
   1. Invitation vs Announcement: INVITE people as opposed to announcing an event
   2. Use team branding with items from Etsy, 4Imprint, etc. to build a team identity and pride
   3. Community service can be a huge win-win for your team and the community
   4. Check Eventbrite for ideas on team outings.
   5. From Bill Weir: masters teams are social clubs for people who love to swim. 
   6. Swim practice is a 3^rd place in the community, where people can come every day and not be able to interact with their phone – that’s a gift!
   7. Be passionate on deck

JW session notes:

Club Culture 

Kate –  Swimmer goals – strengths base approach 

When a person passes ALTS – bridge to masters. 

Create a safe space to swim. 

Kaisa – How to create culture that keeps people coming back? 

Stickers for events – use Esty, Canva for ideas 

Have fun socials:  Sip & Paint party - Soup swap 

Tara Mack – Find Common Ground find 3 things in common. 

How to change the chronic loneliness.  Make people feel welcome.  Ask about the person. 

Try to use an invitation vs announcement.   

We’re just big body kids 

Have a thread of fun 

Bill – Have something to do with an air of possibility. 

Would you give us a discount if we come to have coffee at your business?  Would you sponsor us? 

Take Katie Ledecky’s 1500 time and try to swim fast as a relay it. (workout)