Real improvement over the old logo. I particularly like that we are now referring to ourselves as U.S. Masters Swimming rather than USMS. If we are trying to attract new members and we are all on occasion walking billboards with meet t-shirts, who knows what USMS means besides those who are already members. I have any number of meet t-shirts in which neither the graphics or text give any indication that it is actually from a swimming event. Kudos to the group who picked the name change and the design.
I guess it is too late to go back, but maybe Rob as he becomes more familiar with how willing people are to volunteer and individual talents will do things different next time.
I assure you Rob has come up to speed extremely on the volunteer nature of Masters Swimming. We realize volunteers are the lifeblood of Masters Swimming.
Our decision (Branding Task Force, Board and elected officers) to engage outside assistance in our branding efforts was decided before we hired Rob Butcher. Rob was instrumental in indentifying the firm to help us.
I guess it is too late to go back, but maybe Rob as he becomes more familiar with how willing people are to volunteer and individual talents will do things different next time.
I assure you Rob has come up to speed extremely on the volunteer nature of Masters Swimming. We realize volunteers are the lifeblood of Masters Swimming.
Our decision (Branding Task Force, Board and elected officers) to engage outside assistance in our branding efforts was decided before we hired Rob Butcher. Rob was instrumental in indentifying the firm to help us.
