Real improvement over the old logo. I particularly like that we are now referring to ourselves as U.S. Masters Swimming rather than USMS. If we are trying to attract new members and we are all on occasion walking billboards with meet t-shirts, who knows what USMS means besides those who are already members. I have any number of meet t-shirts in which neither the graphics or text give any indication that it is actually from a swimming event. Kudos to the group who picked the name change and the design.
The new logo is a VAST improvement over the old one, looks like our identity has finally joined the 21st Century. This is very important in so many ways, I am highly encouraged by this change!
looks great, I'd wear that T-Shirt
let's put together a collection for the first person who
get's the new logo tattooed
I like it but not enough to make it a permanent part of me
let's put together a collection for the first person who
get's the new logo tattooed
Now that would be an avid Masters' swimmer. No matter how much I love the sport, I can't see that ever happening to me. I didn't even get the "semi-standard" Longhorn tattoo back in my wild youth.