Real improvement over the old logo. I particularly like that we are now referring to ourselves as U.S. Masters Swimming rather than USMS. If we are trying to attract new members and we are all on occasion walking billboards with meet t-shirts, who knows what USMS means besides those who are already members. I have any number of meet t-shirts in which neither the graphics or text give any indication that it is actually from a swimming event. Kudos to the group who picked the name change and the design.
A logo contest sounds like something a Summer league team does in conjunction with a bake sale to raise money for new flags.
Actually, there's a real-life example of what happens when you let a large body of people vote on branding or graphics. If you're driving through Sacramento on your way to nationals in the Spring, you'll be able to easily see this monument to a bad process.
It seems that, several years ago, the City of Sacramento had the bright idea of asking its voters what color to paint the Tower Bridge across the Sacramento River. For decades, this old bridge has been painted silver. The People, however, voted to paint it "gold." Unfortunately, "gold" turned out to be the same shade of yellow that you'd expect to see if you were to swim a 200 free and then give in to your natural urges to puke.
Most people in Sacramento know the color is, at best, wierd. In my opinion, most voters didn't really understand how it would look. And why should they? It's not like they are professionals ... Meanwhile, the People are stuck with that color: the paint will last decades.
A logo contest sounds like something a Summer league team does in conjunction with a bake sale to raise money for new flags.
Actually, there's a real-life example of what happens when you let a large body of people vote on branding or graphics. If you're driving through Sacramento on your way to nationals in the Spring, you'll be able to easily see this monument to a bad process.
It seems that, several years ago, the City of Sacramento had the bright idea of asking its voters what color to paint the Tower Bridge across the Sacramento River. For decades, this old bridge has been painted silver. The People, however, voted to paint it "gold." Unfortunately, "gold" turned out to be the same shade of yellow that you'd expect to see if you were to swim a 200 free and then give in to your natural urges to puke.
Most people in Sacramento know the color is, at best, wierd. In my opinion, most voters didn't really understand how it would look. And why should they? It's not like they are professionals ... Meanwhile, the People are stuck with that color: the paint will last decades.
