Real improvement over the old logo. I particularly like that we are now referring to ourselves as U.S. Masters Swimming rather than USMS. If we are trying to attract new members and we are all on occasion walking billboards with meet t-shirts, who knows what USMS means besides those who are already members. I have any number of meet t-shirts in which neither the graphics or text give any indication that it is actually from a swimming event. Kudos to the group who picked the name change and the design.
Alison,
Isn't there is a pretty big difference between a project like a rule book cover and logo/branding? I am not a graphic designer, but I have seen some companies spend some pretty big dollars on logo/branding and I have seen them take the approach taken by USMS and usually the more people involved and inclusive the process the more expensive it is and the results are often similar in the end.
Now, if there was no contest and they just had a professional like yourself who was volunteering their time from the start or even couple volunteers, then maybe that would have been the best alternative. I guess it is too late to go back, but maybe Rob as he becomes more familiar with how willing people are to volunteer and individual talents will do things different next time.
Thanks for volunteering your time to masters swimming!
Tim
Alison,
Isn't there is a pretty big difference between a project like a rule book cover and logo/branding? I am not a graphic designer, but I have seen some companies spend some pretty big dollars on logo/branding and I have seen them take the approach taken by USMS and usually the more people involved and inclusive the process the more expensive it is and the results are often similar in the end.
Now, if there was no contest and they just had a professional like yourself who was volunteering their time from the start or even couple volunteers, then maybe that would have been the best alternative. I guess it is too late to go back, but maybe Rob as he becomes more familiar with how willing people are to volunteer and individual talents will do things different next time.
Thanks for volunteering your time to masters swimming!
Tim
