Real improvement over the old logo. I particularly like that we are now referring to ourselves as U.S. Masters Swimming rather than USMS. If we are trying to attract new members and we are all on occasion walking billboards with meet t-shirts, who knows what USMS means besides those who are already members. I have any number of meet t-shirts in which neither the graphics or text give any indication that it is actually from a swimming event. Kudos to the group who picked the name change and the design.
I think the sheer number of unsolicited opinions and offers of "free help" pretty much should settle the debate about the value of using a professional logo/pr organziation versus the general populus of the orgnanization. A logo contest sounds like something a Summer league team does in conjunction with a bake sale to raise money for new flags.
That model (or one similar to it) works fairly well for threadless.com.
I think the sheer number of unsolicited opinions and offers of "free help" pretty much should settle the debate about the value of using a professional logo/pr organziation versus the general populus of the orgnanization. A logo contest sounds like something a Summer league team does in conjunction with a bake sale to raise money for new flags.
That model (or one similar to it) works fairly well for threadless.com.
