Real improvement over the old logo. I particularly like that we are now referring to ourselves as U.S. Masters Swimming rather than USMS. If we are trying to attract new members and we are all on occasion walking billboards with meet t-shirts, who knows what USMS means besides those who are already members. I have any number of meet t-shirts in which neither the graphics or text give any indication that it is actually from a swimming event. Kudos to the group who picked the name change and the design.
The branding task force is made up of delegates and committee members sent to convention by our LMSCs. Those people are chosen out of their LMSCs to represent their LMSCs at convention - so one can argue that, albiet in a very round-about way, membership helped select a new logo.
A membership vote would have been nice, but decisions on branding are almost always left up to some sort of committee that is representative of the organization of which they are members.
The branding task force is made up of delegates and committee members sent to convention by our LMSCs. Those people are chosen out of their LMSCs to represent their LMSCs at convention - so one can argue that, albiet in a very round-about way, membership helped select a new logo.
A membership vote would have been nice, but decisions on branding are almost always left up to some sort of committee that is representative of the organization of which they are members.
