Real improvement over the old logo. I particularly like that we are now referring to ourselves as U.S. Masters Swimming rather than USMS. If we are trying to attract new members and we are all on occasion walking billboards with meet t-shirts, who knows what USMS means besides those who are already members. I have any number of meet t-shirts in which neither the graphics or text give any indication that it is actually from a swimming event. Kudos to the group who picked the name change and the design.
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Doing a contest and then having to legally vet multiple designs from volunteers and doing the trademark research can cost more than the design itself too so it wouldn't necessarily save money to make it into a contest.
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Tim -
"We" had to "vet" and "trademark research" the one "we" produced anyway. My comment is more about engaging members than saving money.
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Doing a contest and then having to legally vet multiple designs from volunteers and doing the trademark research can cost more than the design itself too so it wouldn't necessarily save money to make it into a contest.
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Tim -
"We" had to "vet" and "trademark research" the one "we" produced anyway. My comment is more about engaging members than saving money.