Real improvement over the old logo. I particularly like that we are now referring to ourselves as U.S. Masters Swimming rather than USMS. If we are trying to attract new members and we are all on occasion walking billboards with meet t-shirts, who knows what USMS means besides those who are already members. I have any number of meet t-shirts in which neither the graphics or text give any indication that it is actually from a swimming event. Kudos to the group who picked the name change and the design.
I was thinking that a silhouette of a guy or gal trying to squeeze into a tech suit might have been better.
Just kidding, of course.
Having been involved in a few company logo selections (not as a designer) you will never get everyone to agree on a logo and then you have all sorts of legal/trademark obstacles you have to overcome with the logo that is selected. Even if this logo is similar to others as long as you have "U.S. Masters Swimming" attached to it they shouldn't have too much or any issue with trademark matters. Maybe the font could be improved, but I am sure that is an easy change.
In general, I like it and it should look good on a T-shirt. Someone can look at this is recognize us as old geezer swimmers without thinking about it. Perfect. It is good that the leadership is trying to move forward.
Trying to do things by committee or volunteers takes a lot longer than just doing it and paying for it and getting it behind you. I am sure they probably didn't spend too much on the design. Doing a contest and then having to legally vet multiple designs from volunteers and doing the trademark research can cost more than the design itself too so it wouldn't necessarily save money to make it into a contest.
Damn, I didn't just agree with Geek again did I? I hate it when that happens.
Preach
I was thinking that a silhouette of a guy or gal trying to squeeze into a tech suit might have been better.
Just kidding, of course.
Having been involved in a few company logo selections (not as a designer) you will never get everyone to agree on a logo and then you have all sorts of legal/trademark obstacles you have to overcome with the logo that is selected. Even if this logo is similar to others as long as you have "U.S. Masters Swimming" attached to it they shouldn't have too much or any issue with trademark matters. Maybe the font could be improved, but I am sure that is an easy change.
In general, I like it and it should look good on a T-shirt. Someone can look at this is recognize us as old geezer swimmers without thinking about it. Perfect. It is good that the leadership is trying to move forward.
Trying to do things by committee or volunteers takes a lot longer than just doing it and paying for it and getting it behind you. I am sure they probably didn't spend too much on the design. Doing a contest and then having to legally vet multiple designs from volunteers and doing the trademark research can cost more than the design itself too so it wouldn't necessarily save money to make it into a contest.
Damn, I didn't just agree with Geek again did I? I hate it when that happens.
Preach
