Real improvement over the old logo. I particularly like that we are now referring to ourselves as U.S. Masters Swimming rather than USMS. If we are trying to attract new members and we are all on occasion walking billboards with meet t-shirts, who knows what USMS means besides those who are already members. I have any number of meet t-shirts in which neither the graphics or text give any indication that it is actually from a swimming event. Kudos to the group who picked the name change and the design.
Look, I can understand that the designer possibly went through an awful process of trying to make way too many people happy. Any true creativity may have been snuffed out in the grinder of conflicting tastes. I don't know that that happened, only the designer can say.
There are all kinds of unkind remarks made in these discussion forums, most of it annoying banter that gets repeated over and over by a group of people who use the forum as their toy. Me, I'm a designer, and designers like new toys to play with. Since I design t-shirts for my local club, the new logo is a toy I'd like to use. Should I come up with a design that violates the style sheet, I will pass it by probably the same people the original designer had to pass it by. How flexible will they be?
Would workouts be more interesting if there were 8 strokes instead of 4?
The designer (also a businessman) was hired to make a logo that USMS can use and license in all sorts of ways. He was not tasked to follow his artistic notions beyond that. If he had presented a swimmer with flames coming out his nose or skydiving, or a baby's arm holding an apple, it would have been a waste of his time because USMS could not use those images as icons.
If you want to redesign the logo, for any reason, you still need permission. It is just as if you wanted to change the Coke or IBM logo. I would imagine that the executive director would be at the first desk your request would land upon.
Look, I can understand that the designer possibly went through an awful process of trying to make way too many people happy. Any true creativity may have been snuffed out in the grinder of conflicting tastes. I don't know that that happened, only the designer can say.
There are all kinds of unkind remarks made in these discussion forums, most of it annoying banter that gets repeated over and over by a group of people who use the forum as their toy. Me, I'm a designer, and designers like new toys to play with. Since I design t-shirts for my local club, the new logo is a toy I'd like to use. Should I come up with a design that violates the style sheet, I will pass it by probably the same people the original designer had to pass it by. How flexible will they be?
Would workouts be more interesting if there were 8 strokes instead of 4?
The designer (also a businessman) was hired to make a logo that USMS can use and license in all sorts of ways. He was not tasked to follow his artistic notions beyond that. If he had presented a swimmer with flames coming out his nose or skydiving, or a baby's arm holding an apple, it would have been a waste of his time because USMS could not use those images as icons.
If you want to redesign the logo, for any reason, you still need permission. It is just as if you wanted to change the Coke or IBM logo. I would imagine that the executive director would be at the first desk your request would land upon.
