Real improvement over the old logo. I particularly like that we are now referring to ourselves as U.S. Masters Swimming rather than USMS. If we are trying to attract new members and we are all on occasion walking billboards with meet t-shirts, who knows what USMS means besides those who are already members. I have any number of meet t-shirts in which neither the graphics or text give any indication that it is actually from a swimming event. Kudos to the group who picked the name change and the design.
Many times, companies will also design their TEXT to be trademarked - (IBM with its lines through the letters, Dell with the sideways E, Exxon with the X's connected below each other.) Doing something like that would also make the text our own, too, but for now it is not.
RNovitske,
This is a good idea. I've looked at the style sheet. Yes, i can separate the lettering from the visual, make it vertical or horizontal format, there's a black and white version and a light on dark version, all the basics you'd expect to find. But I want to play with it more than that. I want to bend it twist it stretch it, play with a whole range of colors, but I still want it to be recognizably the US masters logo. It is hard to do it with this design that is made up of a generic swimmer, a three-line wave that looks both like Obama's logo and apparently usa triathlon's logo and uses a helvetica typeface, which is about as generic as typefaces get. We need something unique, something that would allow a lot more freedom of play and still be identifiable.
Many times, companies will also design their TEXT to be trademarked - (IBM with its lines through the letters, Dell with the sideways E, Exxon with the X's connected below each other.) Doing something like that would also make the text our own, too, but for now it is not.
RNovitske,
This is a good idea. I've looked at the style sheet. Yes, i can separate the lettering from the visual, make it vertical or horizontal format, there's a black and white version and a light on dark version, all the basics you'd expect to find. But I want to play with it more than that. I want to bend it twist it stretch it, play with a whole range of colors, but I still want it to be recognizably the US masters logo. It is hard to do it with this design that is made up of a generic swimmer, a three-line wave that looks both like Obama's logo and apparently usa triathlon's logo and uses a helvetica typeface, which is about as generic as typefaces get. We need something unique, something that would allow a lot more freedom of play and still be identifiable.
