Real improvement over the old logo. I particularly like that we are now referring to ourselves as U.S. Masters Swimming rather than USMS. If we are trying to attract new members and we are all on occasion walking billboards with meet t-shirts, who knows what USMS means besides those who are already members. I have any number of meet t-shirts in which neither the graphics or text give any indication that it is actually from a swimming event. Kudos to the group who picked the name change and the design.
Parents
Former Member
i'm not quite sure what you are trying to imply here but i find your choice of words rather curious.
absolution? this suggests to me that you believe a criticism of the logo is somehow sinful...and that i possess the the authority of divine forgiveness. well as anyone who knows me well will testify, my sympathy falls in line more often with the sinner than the saint and this situation is no exception.
the "sinner" that we speak of here is a gentleman that volunteered a week of his time to represent ADMS at convention. his sin was thinking that he should actually have an opinion on a topic that he was asked about. now personally, i am thankful that he was able to attend the convention in my absence and i value his opinions as a friend, an accomplished designer, and a decades long masters swimmer.
now on to the logo:
in my humble opinion.......i like the shape of the swimmer and the waves. i think the choice of colors is rather suggestive of the obama logo. in that regard it nearly copies a very recent national emblem. the U.S.Masters font is pretty damn close to those bush cheny stickers from the 04 campaign with that same "yes if i tip my head a bit i can see it is italic". clearly the type lacks motion, and is clunky....and red? (red doesn't scream U.S. to me, and if it does to you, i might just have to notify homeland security)
Very nice, an absolution from yourself for someone else's critique.
There were no negative reactions to the logo from the board of directors. This is after a presentation several months earlier of several treatments for comment. It would be silly to expect everyone to love the logo immediately (or ever), and only the Board can make the decision to change it.
1. The lettering is static? In Italics? Poor composition by any design standards. No, that is not carping. The icon and lettering are meant to be used separately as well as together.
2.Time to get a new type guide. The lettering is Helvetica Neue, stylized. Only about 100% (+ or- 1%) of all companies worldwide have used this type since it was developed in the 1960s. Sheesh.
3.The figure is generic. You say it as if that is bad. It is exactly what is necessary for a group as diverse as is represented in our membership. What would be the reaction to a photograph of a swimmer in the arctic? Doesn't really say masters, does it? But we have members that do that kind of stuff. Generic is just as much a lightning rod as something that is too specific. We are not trying to make members out of one focus group, but all of adult America. Generic is what is called for. A swimmer swimming. Specific enough.
Oh, yeah, dumb lettering. That is not carping either, I suppose?
i'm not quite sure what you are trying to imply here but i find your choice of words rather curious.
absolution? this suggests to me that you believe a criticism of the logo is somehow sinful...and that i possess the the authority of divine forgiveness. well as anyone who knows me well will testify, my sympathy falls in line more often with the sinner than the saint and this situation is no exception.
the "sinner" that we speak of here is a gentleman that volunteered a week of his time to represent ADMS at convention. his sin was thinking that he should actually have an opinion on a topic that he was asked about. now personally, i am thankful that he was able to attend the convention in my absence and i value his opinions as a friend, an accomplished designer, and a decades long masters swimmer.
now on to the logo:
in my humble opinion.......i like the shape of the swimmer and the waves. i think the choice of colors is rather suggestive of the obama logo. in that regard it nearly copies a very recent national emblem. the U.S.Masters font is pretty damn close to those bush cheny stickers from the 04 campaign with that same "yes if i tip my head a bit i can see it is italic". clearly the type lacks motion, and is clunky....and red? (red doesn't scream U.S. to me, and if it does to you, i might just have to notify homeland security)
Very nice, an absolution from yourself for someone else's critique.
There were no negative reactions to the logo from the board of directors. This is after a presentation several months earlier of several treatments for comment. It would be silly to expect everyone to love the logo immediately (or ever), and only the Board can make the decision to change it.
1. The lettering is static? In Italics? Poor composition by any design standards. No, that is not carping. The icon and lettering are meant to be used separately as well as together.
2.Time to get a new type guide. The lettering is Helvetica Neue, stylized. Only about 100% (+ or- 1%) of all companies worldwide have used this type since it was developed in the 1960s. Sheesh.
3.The figure is generic. You say it as if that is bad. It is exactly what is necessary for a group as diverse as is represented in our membership. What would be the reaction to a photograph of a swimmer in the arctic? Doesn't really say masters, does it? But we have members that do that kind of stuff. Generic is just as much a lightning rod as something that is too specific. We are not trying to make members out of one focus group, but all of adult America. Generic is what is called for. A swimmer swimming. Specific enough.
Oh, yeah, dumb lettering. That is not carping either, I suppose?
