Real improvement over the old logo. I particularly like that we are now referring to ourselves as U.S. Masters Swimming rather than USMS. If we are trying to attract new members and we are all on occasion walking billboards with meet t-shirts, who knows what USMS means besides those who are already members. I have any number of meet t-shirts in which neither the graphics or text give any indication that it is actually from a swimming event. Kudos to the group who picked the name change and the design.
Forgot one more thought to consider. If the red and the blue were switched in the logo, then we would be more representational and recognizable as something from the United States - the waves would be red and white stripes relating to our flag. The blue swimmer (cold water?) would be on top of the logo where one would expect the flag's blue field. You will find these red and white stripes in some form on a lot of logos that represent something from the US. (Pardon me A.P., . . .I mean U.S.)
Forgot one more thought to consider. If the red and the blue were switched in the logo, then we would be more representational and recognizable as something from the United States - the waves would be red and white stripes relating to our flag. The blue swimmer (cold water?) would be on top of the logo where one would expect the flag's blue field. You will find these red and white stripes in some form on a lot of logos that represent something from the US. (Pardon me A.P., . . .I mean U.S.)
