Real improvement over the old logo. I particularly like that we are now referring to ourselves as U.S. Masters Swimming rather than USMS. If we are trying to attract new members and we are all on occasion walking billboards with meet t-shirts, who knows what USMS means besides those who are already members. I have any number of meet t-shirts in which neither the graphics or text give any indication that it is actually from a swimming event. Kudos to the group who picked the name change and the design.
One more thing - why the periods in U.S.?
When I read the style guidelines on this, I was surprised to see a reference to the AP Stylebook, which is used mostly by journalists. According to that, any correct abbreviation of United States with just the first letters must be U.S. Not being a journalist, when I took a class in college, I questioned a lot of the crap in that book, but it is just the way it is. Apparently, as writers, you get used to it.
One more thing - why the periods in U.S.?
When I read the style guidelines on this, I was surprised to see a reference to the AP Stylebook, which is used mostly by journalists. According to that, any correct abbreviation of United States with just the first letters must be U.S. Not being a journalist, when I took a class in college, I questioned a lot of the crap in that book, but it is just the way it is. Apparently, as writers, you get used to it.
