Real improvement over the old logo. I particularly like that we are now referring to ourselves as U.S. Masters Swimming rather than USMS. If we are trying to attract new members and we are all on occasion walking billboards with meet t-shirts, who knows what USMS means besides those who are already members. I have any number of meet t-shirts in which neither the graphics or text give any indication that it is actually from a swimming event. Kudos to the group who picked the name change and the design.
I couldn't put my finger on why I was not immediately enchanted by it (nor would it make any difference), but I agree, the lettering is weirdly incompatible with the figure. I associate it with army recruitment posters.
If the logo is redesigned every year, or frequently, would it be helpful if the designers offered suggestions by next fall?
:)
I couldn't put my finger on why I was not immediately enchanted by it (nor would it make any difference), but I agree, the lettering is weirdly incompatible with the figure. I associate it with army recruitment posters.
If the logo is redesigned every year, or frequently, would it be helpful if the designers offered suggestions by next fall?
:)
