Real improvement over the old logo. I particularly like that we are now referring to ourselves as U.S. Masters Swimming rather than USMS. If we are trying to attract new members and we are all on occasion walking billboards with meet t-shirts, who knows what USMS means besides those who are already members. I have any number of meet t-shirts in which neither the graphics or text give any indication that it is actually from a swimming event. Kudos to the group who picked the name change and the design.
Parents
Former Member
i thought i should post this critique of the new logo from one of our adms swimmers .... i couldn't agree more.
Your minutes of the December 15th Executive Meeting mentioned that there were no negative reactions to the logo. That is probably because it reached so few people and such a short time ago.
I believe that if it had been circulated to the many professional designers among the membership there might have been serious question. I tried to raise this issue with Rob at the Atlanta meeting but it failed to register on him as he was heading "urgently" to a board meeting ( and indeed he had much on his plate).
The problem I find is threefold:
1. The lettering outweighs the figure and is gravely static beside the dynamic movement of the figure. Thus the composition is poor by any accepted design standards.
2. The lettering is basic 19th century British Railroad Block lettering and seems out of keeping with the 20th century. ( after all we now have bullet trains in other parts of the world where masters swimmers exist)
3. The figure is generic and could equally apply to a recreational resort ad., a high school meet or and Olympic event. There is no symbolic gesture toward any definition of Masters swimming (except perhaps a nod toward increased emphasis on Open Water swimming).
( I suppose that the latter is why the lettering has to be so blaring and dumb.)
Please take this as a constructive rather than a carping critique and pass it urgently on the the Executive committee.
i thought i should post this critique of the new logo from one of our adms swimmers .... i couldn't agree more.
Your minutes of the December 15th Executive Meeting mentioned that there were no negative reactions to the logo. That is probably because it reached so few people and such a short time ago.
I believe that if it had been circulated to the many professional designers among the membership there might have been serious question. I tried to raise this issue with Rob at the Atlanta meeting but it failed to register on him as he was heading "urgently" to a board meeting ( and indeed he had much on his plate).
The problem I find is threefold:
1. The lettering outweighs the figure and is gravely static beside the dynamic movement of the figure. Thus the composition is poor by any accepted design standards.
2. The lettering is basic 19th century British Railroad Block lettering and seems out of keeping with the 20th century. ( after all we now have bullet trains in other parts of the world where masters swimmers exist)
3. The figure is generic and could equally apply to a recreational resort ad., a high school meet or and Olympic event. There is no symbolic gesture toward any definition of Masters swimming (except perhaps a nod toward increased emphasis on Open Water swimming).
( I suppose that the latter is why the lettering has to be so blaring and dumb.)
Please take this as a constructive rather than a carping critique and pass it urgently on the the Executive committee.
