Here's a thread to track Phelps endorsements and deals
Michael Phelps Conquered the Olympics,
But Can He Conquer Sports Marketing?
Staying relevant, and rich, after Beijing
www.jossip.com/.../www.sportingnews.com/.../viewtopic.php
Wednesday, September 3, 2008 - 11:26 AM EDT
It's official: Debbie Phelps endorsing Chico's
Phelps, who said she has been a fan of the clothing store for years, was first spotted as a potential endorser when she spent the week in Beijing sporting Chico’s apparel. Phelps purchased her wardrobe at the retailer’s Towson location. The chain highlighted her selections on its Web site, dubbing the outfits as the “Debbie Phelps collection.”
That alone - "Debbie Phelps Collection" - ought to be worth low six figures. (Not so much these days!)
Wonder if Chico's asked before they used her name.
Wednesday, September 3, 2008 - 11:26 AM EDT
It's official: Debbie Phelps endorsing Chico's
Phelps, who said she has been a fan of the clothing store for years, was first spotted as a potential endorser when she spent the week in Beijing sporting Chico’s apparel. Phelps purchased her wardrobe at the retailer’s Towson location. The chain highlighted her selections on its Web site, dubbing the outfits as the “Debbie Phelps collection.”
That alone - "Debbie Phelps Collection" - ought to be worth low six figures. (Not so much these days!)
Wonder if Chico's asked before they used her name.
