What do you charge to advertise in your newsletter?
Former Member
We've never had any advertising in the North Carolina newsletter and now we have someone asking what it would cost to place an ad. I have no idea what is reasonable. Our newsletter would go to about 800 people. If you have any idea what your newsletter charges or any other ideas about how we should go about this, I'd really like to hear what you have to say.
Former Member
What does it cost to print/send the newsletter? Just curious.
Former Member
Not very much as most of it is delivered electronically. I don't know the exact amount we spend.
Former Member
Thinking about this further...
Consider checking with a local church that puts out a Sunday bulletin. They often have small ads on the back page. Maybe that would be a fair price to charge for yours. Your 800-member circulation is small (maybe about the size of some churches) but it's targeted, so to certain businesses it might be a better advertising vector than paying for some general circulation medium.
Barring that, consider charging a fee comparable to what your local paper charges for a small classified ad.
If you don't price yourself out of the market, maybe other businesses would want to play too!
Former Member
Let me make sure I follow. Let's say the cost to publish and mail the newsletter is $500. You'd ask a single business for $250 to advertise? Full page?
Former Member
I do fundraisnig for area nonprofits, the hardest thing in the world is to get people to advertise in a newsletter. You are very lucky. Generally, I've asked for about 50% of the cost of printing. Consider how much you pay to have your website maintained? concider that cost also. Is it a swim-related business, especially if it sells swim wear, it will get lots of business form your readers.
