- Club Operations - Marketing
- Celia Wolff –Hawk Masters, North Carolina LMSC
- Kenny Brisbin –Long Beach Grunions, Southern Pacific LMSC
Presentation will go over how to increase visibility and awareness, strengthen community engagement and getting and keeping swimmers.
Promote your coaches at every level – website, social media, newsletters, emails and meetings. Coaches are your first line of growth. Also, be aware of and promote their value. Focus on their personality and style. Look to use this in clinic and technique sets and post coach bio to promote expertise.
Your club website needs to be regularly updated with current practice times and fees as well as coach contacts. Social Media needs to be updated regularly to keep it top of mind and fresh.
Digital business cards can give quick and easy access to coach contact info, website and social media.
Remember to promote and use 30 day free trial to get people to try your team and then give them a great experience to keep them there.
Keep your newsletters shorter and insert links to take readers to more detailed information.
Keep past swimmers in your communication pipeline to keep your club top of mind. They may decide to come back to your club.
Social media – post your own content but also post content from others like articles, videos, etc from usms to keep your social media always fresh. You do NOT have to only use your own content. Most important to keep it active and keep people clicking on your posts.
Use facebook, Insta gram and tiktok. Use all three as they appeal to different age groups.
Create QR codes to share and post making it easy to push people to where you want them to go.
When you get inquires, make sure to share all information about your club to increase interest. Give them everything you can to make them want to try your club.
Use community outreach to increase awareness. Try –
How do you get team members to participate in these community outreach events?
Partner with Ys, youth clubs and tri-clubs. Don’t forget to use Try Masters swimming!!
Communication – use MULTIPLE methods. Cast a wide net. Different people focus on different ways – use email, group chat, social media, etc. Don’t just use one method. Check out Zeffy, TeamSnap, textedly. Some are free for non-profits.
Make sure your club members know what method you will use for last minute notifications. Make sure they know how to download and install an app if they need to. Send email too but also use your instant notification method.
Make sure to recognize your swimmers, coaches and volunteers. Look at having an annual awards. Use all of these things to promote your club publicly.
Collaborate on Instagram to increase followers.
Create a club All-Star program where swimmers earn points for volunteering, participating in events, signing up for meets, etc. They can use the points to earn a nice award at the end of the year.
Track swimmers’ accomplishments – beginning swimmers and experienced swimmers – and give them a certificate/prize for their success. Post it on your social media, website etc. Have a special section on website/newsletter for swimmer and coach accomplishments. Build loyalty and awareness.
Make sure new swimmers get a welcome bag with branded items, as well as a welcome program that on boards them.
Canva is a GREAT tool for making branded content. Non-profits can get it for free.
Aim for steady growth and TRACK progress. Take attendance. Celebrate small wins as well as large.
Don’t forget to go to your LMSC to ask for help. Maybe they can help pay for lane rental, gear, provide event grants and mentorship.
Don’t forget to get your FREE USMS co-branded banner!!!
These are the notes that I took - Nicole
Presentation will go over how to increase visibility and awareness, strengthen community engagement and getting and keeping swimmers.
Promote your coaches at every level – website, social media, newsletters, emails and meetings. Coaches are your first line of growth. Also, be aware of and promote their value. Focus on their personality and style. Look to use this in clinic and technique sets and post coach bio to promote expertise.
Your club website needs to be regularly updated with current practice times and fees as well as coach contacts. Social Media needs to be updated regularly to keep it top of mind and fresh.
Digital business cards can give quick and easy access to coach contact info, website and social media.
Remember to promote and use 30 day free trial to get people to try your team and then give them a great experience to keep them there.
Keep your newsletters shorter and insert links to take readers to more detailed information.
Keep past swimmers in your communication pipeline to keep your club top of mind. They may decide to come back to your club.
Social media – post your own content but also post content from others like articles, videos, etc from usms to keep your social media always fresh. You do NOT have to only use your own content. Most important to keep it active and keep people clicking on your posts.
Use facebook, Insta gram and tiktok. Use all three as they appeal to different age groups.
Create QR codes to share and post making it easy to push people to where you want them to go.
When you get inquires, make sure to share all information about your club to increase interest. Give them everything you can to make them want to try your club.
Use community outreach to increase awareness. Try –
How do you get team members to participate in these community outreach events?
Partner with Ys, youth clubs and tri-clubs. Don’t forget to use Try Masters swimming!!
Communication – use MULTIPLE methods. Cast a wide net. Different people focus on different ways – use email, group chat, social media, etc. Don’t just use one method. Check out Zeffy, TeamSnap, textedly. Some are free for non-profits.
Make sure your club members know what method you will use for last minute notifications. Make sure they know how to download and install an app if they need to. Send email too but also use your instant notification method.
Make sure to recognize your swimmers, coaches and volunteers. Look at having an annual awards. Use all of these things to promote your club publicly.
Collaborate on Instagram to increase followers.
Create a club All-Star program where swimmers earn points for volunteering, participating in events, signing up for meets, etc. They can use the points to earn a nice award at the end of the year.
Track swimmers’ accomplishments – beginning swimmers and experienced swimmers – and give them a certificate/prize for their success. Post it on your social media, website etc. Have a special section on website/newsletter for swimmer and coach accomplishments. Build loyalty and awareness.
Make sure new swimmers get a welcome bag with branded items, as well as a welcome program that on boards them.
Canva is a GREAT tool for making branded content. Non-profits can get it for free.
Aim for steady growth and TRACK progress. Take attendance. Celebrate small wins as well as large.
Don’t forget to go to your LMSC to ask for help. Maybe they can help pay for lane rental, gear, provide event grants and mentorship.
Don’t forget to get your FREE USMS co-branded banner!!!
These are the notes that I took - Nicole
