Dress like a seal or a fishing lure?

Greetings all, I'm training for the Shark Swim in July. I've decided to wear a wet suit. Most wet suits I've worn for scuba or windsurfing come in black. This makes one look like a seal. All the shark attack research I've read says that most attacks on humans occur because of mistaken identity. The logical conclusion is that one should wear bright colors that proclaim to sharks, "I am not a seal". But have you ever strolled around a fishing tackle shop? All the expensive lures are bright and loudly colored which seem to suggest fish like bright. Do any of you have an opinion on the question 'dark like a seal or bright like a lure?'.