The State of Master Swimming.

You have yet to make a business case for how making USMS membership free in any way changes any of the above items. How do you propose all your lofty goals in the absence of our most dominant revenue stream? How does cheapening your brand by giving it away go towards solving the alleged problems you mention? My intention is not meant to be lofty or to say we will conquer all these problems. But to suggest that these are places we can draw new members from in the future if our clubs have not pulled from there yet. And true - nothing is free. A swimmer will still have to pay lap swim fees, club dues or clinic/event fees to swim. Bottom line, the marketing possibilities are huge by identifying individuals who want or need to swim. I remember Speedo coming to my publishing company 15+ years ago asking us, "How can we reach the lap swimmers?" I still say Masters Swim Coaches and their clubs are the answer.

You have yet to make a business case for how making USMS membership free in any way changes any of the above items. How do you propose all your lofty goals in the absence of our most dominant revenue stream? How does cheapening your brand by giving it away go towards solving the alleged problems you mention? My intention is not meant to be lofty or to say we will conquer all these problems. But to suggest that these are places we can draw new members from in the future if our clubs have not pulled from there yet. And true - nothing is free. A swimmer will still have to pay lap swim fees, club dues or clinic/event fees to swim. Bottom line, the marketing possibilities are huge by identifying individuals who want or need to swim. I remember Speedo coming to my publishing company 15+ years ago asking us, "How can we reach the lap swimmers?" I still say Masters Swim Coaches and their clubs are the answer.