The State of Master Swimming.

Haggling over swim meet fees and rules doesn't address bringing a lot of new USMS members. The issue of whether or not the cost is free or $40.+ comes up in my friend's proposal only because there are potential members who have no understanding yet of all the terrific value and benefits USMS has to offer. And in some cases, they will never know or listen to a pitch until they join and see for themselves. WHY do they "have no understanding" of what USMS can do for them? I don't see why they have to join for that. Sounds like you basically want to divert 75% of USMS revenue into what is effectively an advertising campaign. I also disagree with some of your basic premises: -- that if the typical rec/lap swimmer only knew (more) about USMS they'd join in a heartbeat -- that every adult swimmer in the US would benefit from USMS membership -- that it is beneficial to USMS that every adult swimmer in the US become a member. I know a lot of people who know all about USMS and choose not to be members. I appreciate your enthusiasm, but you know what? Much as I love it, USMS isn't for everyone. And it can't do all things for all people, either. Lots of people jog. Are they all members of the masters version of USATF (whatever that is)? USMS membership is affordable. We should continue to strive to make it an even better product, keep it affordable, and get the word out. Every indication is that Rob & co are doing just that; +25% in 3 years isn't shabby at all. Heck, Dara Torres probably did more advertising for masters swimming than anything mentioned in this thread.

Haggling over swim meet fees and rules doesn't address bringing a lot of new USMS members. The issue of whether or not the cost is free or $40.+ comes up in my friend's proposal only because there are potential members who have no understanding yet of all the terrific value and benefits USMS has to offer. And in some cases, they will never know or listen to a pitch until they join and see for themselves. WHY do they "have no understanding" of what USMS can do for them? I don't see why they have to join for that. Sounds like you basically want to divert 75% of USMS revenue into what is effectively an advertising campaign. I also disagree with some of your basic premises: -- that if the typical rec/lap swimmer only knew (more) about USMS they'd join in a heartbeat -- that every adult swimmer in the US would benefit from USMS membership -- that it is beneficial to USMS that every adult swimmer in the US become a member. I know a lot of people who know all about USMS and choose not to be members. I appreciate your enthusiasm, but you know what? Much as I love it, USMS isn't for everyone. And it can't do all things for all people, either. Lots of people jog. Are they all members of the masters version of USATF (whatever that is)? USMS membership is affordable. We should continue to strive to make it an even better product, keep it affordable, and get the word out. Every indication is that Rob & co are doing just that; +25% in 3 years isn't shabby at all. Heck, Dara Torres probably did more advertising for masters swimming than anything mentioned in this thread.