I have seen many of the posts made here from master swimmers from all over the USA, Canada and the World.
It has me wondering about the state of master swimming.
1. Which State has the most swim meets.
2. Which State has the most master swimmers registered.
3. How many master swimmers registered are in the USA
Current membership total for this year is just over 54,900, or almost 25% growth in the past 3 years.
In the 90s, I sold advertising and sponsorships for SWIMMER Magazine and partner events when it was owned by Rodale Press.
We used readership (50,000+) and circulation numbers that were well below 50,000.
It was pathetically low then and it is still considering the numbers of lap swimmers, triathletes, competitive and various water fitness enthusiasts.
But gee whiz - why would I bring up another expense like printing Swimmer Magazine?
Oh yeah...
Give or take 10-15,000 in USMS membership, the numbers in the eyes of sponsors and advertisers, are nearly the same after all these years!
We can do better.
Current membership total for this year is just over 54,900, or almost 25% growth in the past 3 years.
In the 90s, I sold advertising and sponsorships for SWIMMER Magazine and partner events when it was owned by Rodale Press.
We used readership (50,000+) and circulation numbers that were well below 50,000.
It was pathetically low then and it is still considering the numbers of lap swimmers, triathletes, competitive and various water fitness enthusiasts.
But gee whiz - why would I bring up another expense like printing Swimmer Magazine?
Oh yeah...
Give or take 10-15,000 in USMS membership, the numbers in the eyes of sponsors and advertisers, are nearly the same after all these years!
We can do better.
