I have seen many of the posts made here from master swimmers from all over the USA, Canada and the World.
It has me wondering about the state of master swimming.
1. Which State has the most swim meets.
2. Which State has the most master swimmers registered.
3. How many master swimmers registered are in the USA
Rob Butcher is a sales guy - he knows how to sell masters swimming.
Challenge Rob to do what he does best - sell his sport.
There is a potentially great USMS Club & Coach Development Team.
Challenge this team to put a club in every possible town that has a pool. And then assist the head coach to learn how to sign up new USMS members.
And - sign them up for free with a confirmed email/address!
Even if they do not join the local club right away. A new member might be sold when they attend their first USMS Clinic.
Start bringing USMS Clinics and events at the most novice of levels to these areas - and charge $$ for them.
Make $$ by charging for clinics & events & sponsorship, not dues.
No reason these things can't start happening now. If they start generating significant and reproducible revenue then start reducing fees. Or keep the fees constant and offer better services and/or more benefits for members.
Here are membership numbers over the years broken down by LMSC:
www.usms.org/.../gto_num_of_members.pdf
Current membership total for this year is just over 54,900, or almost 25% growth in the past 3 years. Your region, South Pacific, has increased about 50% in that time.
Offer a good product, work hard to continually improve it, and let people know about it...and membership will increase. That's the "Field of Dreams" model, I suppose.
Rob Butcher is a sales guy - he knows how to sell masters swimming.
Challenge Rob to do what he does best - sell his sport.
There is a potentially great USMS Club & Coach Development Team.
Challenge this team to put a club in every possible town that has a pool. And then assist the head coach to learn how to sign up new USMS members.
And - sign them up for free with a confirmed email/address!
Even if they do not join the local club right away. A new member might be sold when they attend their first USMS Clinic.
Start bringing USMS Clinics and events at the most novice of levels to these areas - and charge $$ for them.
Make $$ by charging for clinics & events & sponsorship, not dues.
No reason these things can't start happening now. If they start generating significant and reproducible revenue then start reducing fees. Or keep the fees constant and offer better services and/or more benefits for members.
Here are membership numbers over the years broken down by LMSC:
www.usms.org/.../gto_num_of_members.pdf
Current membership total for this year is just over 54,900, or almost 25% growth in the past 3 years. Your region, South Pacific, has increased about 50% in that time.
Offer a good product, work hard to continually improve it, and let people know about it...and membership will increase. That's the "Field of Dreams" model, I suppose.
