By now it has become apparent that the January/February issue of SWIMMER has been delayed. Fear not, it is shipping now and should arrive soon. My sincere apologies to all our readers; we are working very hard to get the publication back on schedule in the next few issues. We hope you are enjoying the changes we are making to SWIMMER and, please, continue to send in your feedback and suggestions.
As always, you can contact me directly at editor@usms.org.
However, SWIMMER is not designed to be a moneymaker, but rather a member benefit.
Laura,
This is my first issue of SWIMMER since joining Masters last November and I am very pleased with the content. It did take awhile for mine to arrive, but it was worth the wait.
Regarding the ads, I have to compliment you on choosing to not place tear-out cards in the magazine. I subscribe to some big name mags and cannot believe how many of these things I find in each issue -- a total waste of precious resources (not to mention really annoying).
Keep up the good work. I'm really looking forward to the next issue.
Debbie
Regarding the ads, I have to compliment you on choosing to not place tear-out cards in the magazine. I subscribe to some big name mags and cannot believe how many of these things I find in each issue -- a total waste of precious resources (not to mention really annoying).
I have to agree! Thanks for not using tear-out cards! Very beautiful paper and print quality too!
I always enjoy the magazine.
Regarding the ads, I have to compliment you on choosing to not place tear-out cards in the magazine. I subscribe to some big name mags and cannot believe how many of these things I find in each issue -- a total waste of precious resources (not to mention really annoying).
I despise tear out cards. The first thing I do with a magazine that has them, is tear them out and throw them in the trash.
This year, are there more ads than pages to read ?
There are almost always more ads than stories to read in financially successful magazines. If you can hit around a 60-40 percent ad to editorial ratio, that's pretty good.
Thanks for your question Orca. As Jim stated, many financially successful magazines maintain a 60/40 Ad to editorial ratio (more ads than content).
However, SWIMMER is not designed to be a moneymaker, but rather a member benefit. With that in mind, our editorial content is usually around 70%, with 30% devoted to ads. Our guidelines actually allow for 40% ads, but we don't usually go there.
I despise tear out cards. The first thing I do with a magazine that has them, is tear them out and throw them in the trash.
Same here and I'm glad Swimmer doesn't use them. I'm sure the reason they don't is that it's not a magazine sold on the news stand and usually those tear outs are to sell more subscriptions.
