By now it has become apparent that the January/February issue of SWIMMER has been delayed. Fear not, it is shipping now and should arrive soon. My sincere apologies to all our readers; we are working very hard to get the publication back on schedule in the next few issues. We hope you are enjoying the changes we are making to SWIMMER and, please, continue to send in your feedback and suggestions.
As always, you can contact me directly at editor@usms.org.
Thanks for your question Orca. As Jim stated, many financially successful magazines maintain a 60/40 Ad to editorial ratio (more ads than content).
However, SWIMMER is not designed to be a moneymaker, but rather a member benefit. With that in mind, our editorial content is usually around 70%, with 30% devoted to ads. Our guidelines actually allow for 40% ads, but we don't usually go there.
Thanks for your question Orca. As Jim stated, many financially successful magazines maintain a 60/40 Ad to editorial ratio (more ads than content).
However, SWIMMER is not designed to be a moneymaker, but rather a member benefit. With that in mind, our editorial content is usually around 70%, with 30% devoted to ads. Our guidelines actually allow for 40% ads, but we don't usually go there.
