Masters Swimmers Acting Like Triathletes

Why does it appear many masters swimmers are taking USMS so seriously? What's the difference between the typical "selfish train all day", "it's all about me" triathlete and a masters swimmer who seriously trains as hard as they can.... particularly to focus on setting masters records? Seems like there is a growing parallel between triathletes and many masters swimmers these days. Isn't it just "masters swimming" for health and fun in the end? Does a masters record really mean that much? Is this a good thing? ..... or a turn off for those who look on with amusement.