Could this happen to swimming whereas suit companies like

As an example. Some of you keep up with the terrific swimming website: www.FloSwimming.com We love it - think it captures some cutting edge swim news, workouts, technique, coaches and events. But if you want to look a some more serious Olympic Sport coverage, pull up: www.flotrack.com There is money to be made. And world class athletes should be able to support themselves. Coaches as well. But it will take the federations and organizations to change. Break open their vision of the future. All need to be creative and willing to make events and racing exciting - and interesting for spectators and the media. (dare I call it "sexy" without comments about Lochte in a white brief on the awards stand?) As it is, American track & field and the open water swimmers have to travel the world or at least to Europe for cash awards for racing. At this point, it seems the powers that be in swimming, want to keep the sport buried in the ways of the past and its glory days. And hey, I swam during those glory days. They were great. But not the end all for our great sport. We can do better for all involved.

As an example. Some of you keep up with the terrific swimming website: www.FloSwimming.com We love it - think it captures some cutting edge swim news, workouts, technique, coaches and events. But if you want to look a some more serious Olympic Sport coverage, pull up: www.flotrack.com There is money to be made. And world class athletes should be able to support themselves. Coaches as well. But it will take the federations and organizations to change. Break open their vision of the future. All need to be creative and willing to make events and racing exciting - and interesting for spectators and the media. (dare I call it "sexy" without comments about Lochte in a white brief on the awards stand?) As it is, American track & field and the open water swimmers have to travel the world or at least to Europe for cash awards for racing. At this point, it seems the powers that be in swimming, want to keep the sport buried in the ways of the past and its glory days. And hey, I swam during those glory days. They were great. But not the end all for our great sport. We can do better for all involved.