I wonder if this is a momentary blip of increased coverage of swimming (or Michael Phelps, specifically) or if the trend will continue long term. These cable sport channels need events to broadcast 24/7, so I think it gives greater opportunity to broadcast 4-5 major swim meets outside of the normal Olympics/World Championships.
I wonder if this is a momentary blip of increased coverage of swimming (or Michael Phelps, specifically) or if the trend will continue long term. These cable sport channels need events to broadcast 24/7, so I think it gives greater opportunity to broadcast 4-5 major swim meets outside of the normal Olympics/World Championships.
