got this press release
ande
FOR IMMEDIATE RELEASE
blueseventy Announces Swimskin Buy Back Program
Seattle, WA, — April 30, 2009 — blueseventy announces the Swimskin Buy Back Program to help consumers in light of the new regulations detailed in FINA’s Dubai Charter. The blueseventy Swimskin Buy Back Program is the first of its kind in the industry and is designed to help individual consumers and college athletic programs make the transition with ease while lessening the financial impact to buy a FINA compliant swimskin in 2010.
blueseventy swimskins always have been and always will be FINA compliant. As a company, blueseventy is fully supportive of the effort made by FINA to regulate the effects of technology in the sport The blueseventy Buy Back Program will help consumers buy a new swimskin, when the changes go into effect January 1, 2010.
The buy back program is easy:
Buy a blueseventy “Nero” swimskin, tight or jammer after April 1, 2009
Enjoy the new found potential of your swimming until December 31, 2009
Bring your eligible blueseventy product and receipt to a participating dealer in January 2010 and receive a reduction in the retail of your new “Like for Like” Nero product. Rebate amounts vary dependent on product.
Nero Comp Fullsuit $200 rebate
Nero Comp Kneeskin $160 rebate
Nero 10k Fullsuit $160 rebate
Nero Legskin (Tight) $110 rebate
“We are delighted to be able give something back to the competitive swimmer who we believe right now is caught in the changes taking place,” says Dean Jackson, blueseventy Marketing manager. “For us it is about servicing the swimmer and delivering a program that offers value in a world where the changes are beyond their control, yet they have to meet the consequence” Jackson, adds, “We could not have offered this without the support of our dealers and we thank them for working with us in keeping the category alive throughout the rest of 2009 and offering value into 2010.”
The blueseventy Swimskin Buy Back Program is currently available at U.S. dealers only. The company plans on rolling out the program internationally in the next few weeks.
About blueseventy
blueseventy, aptly named to suggest 70% of the earth covered in water, is the world leader in triathlon and open water wetsuits, swimskins and googles. Since 1993, the Seattle-based company has designed, tested, refined and crafted products using superior materials and revolutionary details that equate to comfort, freedom from restriction and ultimately a competitive advantage in the water. blueseventy products have instilled confidence in beginners as well as carried world-class athletes to victory. blueseventy products can be found in more than 250 retail locations across the U.S. and in 15 countries. For more information, visit www.blueseventy.com. The water is open.
Parents
Former Member
The Blue Seventy website is not updated very often. In fact you won't even see anything on it about the new legskins. I first found out about them when I went to the Keifer.com website and saw them for sale. It doesn't surprise me that the buyback program is not listed on their site.
Dear all, Yes we have been a little slack with the wbesite information. No excuses, just reasons...Sorry.
We want to publish the final dates for the rebate period as this will be time managed throughout January, but right now we are awaiting the confirmation from the 300 suits submitted to FINA for testing in March. Our thoughts are that we need to get a handle on the exepcted approval time frame for the next testing round in November, where the stage two tests come in to play,including:
1) Increased buoyacney testing
2) Permeability testing (Numbers still to be defined)
The buy back is as simple as it reads, no hidden secrets, no hidden rules. We are going to limit the time period for submitting your old suit..and this we feel is fair to give us a heavy focus period where we can ramp production up and ensure we have god stocks at the start of the season where the FINA suits must be approved (From Jan 1st for any competition). Then for the rest of the year we are clear to provide the dealers with the very best service we can after we have satified all those with 09 uncompliant suits should they be so.
I know there are those cynical of what we are trying to achieve, but we feel something is better than burying ones head in the sand and expecting your loyal consumer to "Suck it up" please do not hate us for that.
The expected price for the new suit is somewhat of an unknown when the rules are still to be finalised and defined. As soon as these are, then we will be able to figure the pricing. But we do not expect to be more than 15% over where we are right now.
Thank you for your time all of you, and as ever i will do my best to answer your questions and service the USMS and all our customers in the manner we feel you deserve...the best we possibly can.
Yours
Deano
dean@blueseventy.com
The Blue Seventy website is not updated very often. In fact you won't even see anything on it about the new legskins. I first found out about them when I went to the Keifer.com website and saw them for sale. It doesn't surprise me that the buyback program is not listed on their site.
Dear all, Yes we have been a little slack with the wbesite information. No excuses, just reasons...Sorry.
We want to publish the final dates for the rebate period as this will be time managed throughout January, but right now we are awaiting the confirmation from the 300 suits submitted to FINA for testing in March. Our thoughts are that we need to get a handle on the exepcted approval time frame for the next testing round in November, where the stage two tests come in to play,including:
1) Increased buoyacney testing
2) Permeability testing (Numbers still to be defined)
The buy back is as simple as it reads, no hidden secrets, no hidden rules. We are going to limit the time period for submitting your old suit..and this we feel is fair to give us a heavy focus period where we can ramp production up and ensure we have god stocks at the start of the season where the FINA suits must be approved (From Jan 1st for any competition). Then for the rest of the year we are clear to provide the dealers with the very best service we can after we have satified all those with 09 uncompliant suits should they be so.
I know there are those cynical of what we are trying to achieve, but we feel something is better than burying ones head in the sand and expecting your loyal consumer to "Suck it up" please do not hate us for that.
The expected price for the new suit is somewhat of an unknown when the rules are still to be finalised and defined. As soon as these are, then we will be able to figure the pricing. But we do not expect to be more than 15% over where we are right now.
Thank you for your time all of you, and as ever i will do my best to answer your questions and service the USMS and all our customers in the manner we feel you deserve...the best we possibly can.
Yours
Deano
dean@blueseventy.com
