blueseventy Announces Swimskin Buy Back Program

got this press release ande FOR IMMEDIATE RELEASE blueseventy Announces Swimskin Buy Back Program Seattle, WA, — April 30, 2009 — blueseventy announces the Swimskin Buy Back Program to help consumers in light of the new regulations detailed in FINA’s Dubai Charter. The blueseventy Swimskin Buy Back Program is the first of its kind in the industry and is designed to help individual consumers and college athletic programs make the transition with ease while lessening the financial impact to buy a FINA compliant swimskin in 2010. blueseventy swimskins always have been and always will be FINA compliant. As a company, blueseventy is fully supportive of the effort made by FINA to regulate the effects of technology in the sport The blueseventy Buy Back Program will help consumers buy a new swimskin, when the changes go into effect January 1, 2010. The buy back program is easy: Buy a blueseventy “Nero” swimskin, tight or jammer after April 1, 2009 Enjoy the new found potential of your swimming until December 31, 2009 Bring your eligible blueseventy product and receipt to a participating dealer in January 2010 and receive a reduction in the retail of your new “Like for Like” Nero product. Rebate amounts vary dependent on product. Nero Comp Fullsuit $200 rebate Nero Comp Kneeskin $160 rebate Nero 10k Fullsuit $160 rebate Nero Legskin (Tight) $110 rebate “We are delighted to be able give something back to the competitive swimmer who we believe right now is caught in the changes taking place,” says Dean Jackson, blueseventy Marketing manager. “For us it is about servicing the swimmer and delivering a program that offers value in a world where the changes are beyond their control, yet they have to meet the consequence” Jackson, adds, “We could not have offered this without the support of our dealers and we thank them for working with us in keeping the category alive throughout the rest of 2009 and offering value into 2010.” The blueseventy Swimskin Buy Back Program is currently available at U.S. dealers only. The company plans on rolling out the program internationally in the next few weeks. About blueseventy blueseventy, aptly named to suggest 70% of the earth covered in water, is the world leader in triathlon and open water wetsuits, swimskins and googles. Since 1993, the Seattle-based company has designed, tested, refined and crafted products using superior materials and revolutionary details that equate to comfort, freedom from restriction and ultimately a competitive advantage in the water. blueseventy products have instilled confidence in beginners as well as carried world-class athletes to victory. blueseventy products can be found in more than 250 retail locations across the U.S. and in 15 countries. For more information, visit www.blueseventy.com. The water is open.