Let's keep cutting men's sports. Hey.... it's the economy now, not Title IX.
I find this reasoning amusing.
John Smith
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NCAA's Brand: Don't fault Title IX for Future Cuts
Author: ASA News
Blog URL: allstudentathletes.com/.../ncaabrandtitleix
Description:
Brand expects some schools to drop men's teams in coming months because
of the economic downturn. He is urging them in advance to cite the
economy, not the law that bans sex discrimination at schools receiving
federal funds.
I have heard this said many times, that being successful in "major" sports increases fundraising. But other than simple assertions that it is so -- such as the one you reference -- I have not seen actual studies showing it to be true...which doesn't mean there are none. Do you know of any?
Chris:
At one point I looked up the schools with the top apparel sales and it was pretty much the cream of the university sport's crop, with our own beloved school consistently in the top 5. This link may show it as well:
www.clc.com/.../The Collegiate Licensing Company Names Top Selling Universities and Manufacturers
These deals bring in huge money for schools. I suspect, but can't prove, that success in sports gets you more exposure which drives more sales. Plus, we know when a school wins a championship the first thing everyone wants is a t-shirt. If it's officially licensed, a portion of that sale goes right back to the school.
I have heard this said many times, that being successful in "major" sports increases fundraising. But other than simple assertions that it is so -- such as the one you reference -- I have not seen actual studies showing it to be true...which doesn't mean there are none. Do you know of any?
Chris:
At one point I looked up the schools with the top apparel sales and it was pretty much the cream of the university sport's crop, with our own beloved school consistently in the top 5. This link may show it as well:
www.clc.com/.../The Collegiate Licensing Company Names Top Selling Universities and Manufacturers
These deals bring in huge money for schools. I suspect, but can't prove, that success in sports gets you more exposure which drives more sales. Plus, we know when a school wins a championship the first thing everyone wants is a t-shirt. If it's officially licensed, a portion of that sale goes right back to the school.
