After finding out Swimmer takes 30% of our budget,I was thinking how to make it better.I think it is perhaps fine as it is now for what it does now,but if it is to help us grow...
What do you think?
Rodale had a magazine called "Fitness Swimmer' a few years ago and I thought it was excellent and I think implied that such a mag could be(almost) profitable.The current 4 in one format of "Swimming World" now seems excellent.Perhaps Swimmer should have sections:Competitive Swimmer,fitness swimmer,tri,noodlers(to be totally inclusive.)This might help with the problem of technique articles in Swimmer.The articles seem aimed for the middle and are too simple for elite swimmers and too advanced for beginners.
If you want to sell issues how about more pictures of good looking Masters swimmers in swim suits(it worked for Sports Illustrated.)
I don't find the "new product"section very helpful as it just gives what the company says.How about product testing? I expect a company would be glad to say"our goggles were the top rated by USMS-publicity for us.)If you really want to sell how about product testing on LZR vsTracer Rise,vs Nero Comp.I bet most swimmers,coaches,and parents would be interested in that.
I'm very happy to see this thread bringing forward discussion to suggest ideas for SWIMMER magazine.
Being relatively new to the Discussion Forum, I was not aware of it before.
However, there are some non-factual statements made regarding the publication while it was in the hands of Rodale Press.
I have no idea who Craig Johnson is, but his statements are quite inaccurate.
Bottom line, the magazine was closed because Rodale has a very high standard for circulation and advertising revenue which was not being met.
Mary Bolster was not only a great editor, but a true fitness swimmer from an huge competitive swimming family.
But the numbers in masters swimming at the time did not support the expense of the magazine.
I'm very happy to see this thread bringing forward discussion to suggest ideas for SWIMMER magazine.
Being relatively new to the Discussion Forum, I was not aware of it before.
However, there are some non-factual statements made regarding the publication while it was in the hands of Rodale Press.
I have no idea who Craig Johnson is, but his statements are quite inaccurate.
Bottom line, the magazine was closed because Rodale has a very high standard for circulation and advertising revenue which was not being met.
Mary Bolster was not only a great editor, but a true fitness swimmer from an huge competitive swimming family.
But the numbers in masters swimming at the time did not support the expense of the magazine.
