After finding out Swimmer takes 30% of our budget,I was thinking how to make it better.I think it is perhaps fine as it is now for what it does now,but if it is to help us grow...
What do you think?
Rodale had a magazine called "Fitness Swimmer' a few years ago and I thought it was excellent and I think implied that such a mag could be(almost) profitable.The current 4 in one format of "Swimming World" now seems excellent.Perhaps Swimmer should have sections:Competitive Swimmer,fitness swimmer,tri,noodlers(to be totally inclusive.)This might help with the problem of technique articles in Swimmer.The articles seem aimed for the middle and are too simple for elite swimmers and too advanced for beginners.
If you want to sell issues how about more pictures of good looking Masters swimmers in swim suits(it worked for Sports Illustrated.)
I don't find the "new product"section very helpful as it just gives what the company says.How about product testing? I expect a company would be glad to say"our goggles were the top rated by USMS-publicity for us.)If you really want to sell how about product testing on LZR vsTracer Rise,vs Nero Comp.I bet most swimmers,coaches,and parents would be interested in that.
Parents
Former Member
I was once told that the reason why Rodale Press could be so successful was because they have so many magazines that they can go to advertisers with combined numbers. However, I get a sport specific magazine that has products like Cadillac, Swiss Watches, hotels/motels and occasionally a broker or two. also each event generally has ads. I think that we would have problems if every event took out an ad. Why very large or state finals aren't promoted through paid ads confuses me.
I was once told that the reason why Rodale Press could be so successful was because they have so many magazines that they can go to advertisers with combined numbers. However, I get a sport specific magazine that has products like Cadillac, Swiss Watches, hotels/motels and occasionally a broker or two. also each event generally has ads. I think that we would have problems if every event took out an ad. Why very large or state finals aren't promoted through paid ads confuses me.
