After finding out Swimmer takes 30% of our budget,I was thinking how to make it better.I think it is perhaps fine as it is now for what it does now,but if it is to help us grow...
What do you think?
Rodale had a magazine called "Fitness Swimmer' a few years ago and I thought it was excellent and I think implied that such a mag could be(almost) profitable.The current 4 in one format of "Swimming World" now seems excellent.Perhaps Swimmer should have sections:Competitive Swimmer,fitness swimmer,tri,noodlers(to be totally inclusive.)This might help with the problem of technique articles in Swimmer.The articles seem aimed for the middle and are too simple for elite swimmers and too advanced for beginners.
If you want to sell issues how about more pictures of good looking Masters swimmers in swim suits(it worked for Sports Illustrated.)
I don't find the "new product"section very helpful as it just gives what the company says.How about product testing? I expect a company would be glad to say"our goggles were the top rated by USMS-publicity for us.)If you really want to sell how about product testing on LZR vsTracer Rise,vs Nero Comp.I bet most swimmers,coaches,and parents would be interested in that.
Thank you for that thread! Goodness me!
:eek:
I was confused by how some terms were used in the thread, especially the early posts. To my knowledge, the following are accepted definitions:
Publisher: owns the content (unless specified that author retains ownership); thus, USMS as an entity is the publisher
Printer (vendor, contractor): puts ink on page at behest of publisher (a "full-service" printer may also hire proofreaders or do mailouts)
Editor: acquires or edits the content, following editorial board's direction; has general and day-to-day direction of the publication; should know the field (i.e., have participated in swimming); is usually salaried
Contract: renewed at 3 years
As reflected in the masthead of July-August 2008 issue:
"USMS Swimmer is published by United States Masters Swimming...."
"Publishing Services
Douglas Murphy Communications, Inc."
Hope this helps,
VB
Thank you for that thread! Goodness me!
:eek:
I was confused by how some terms were used in the thread, especially the early posts. To my knowledge, the following are accepted definitions:
Publisher: owns the content (unless specified that author retains ownership); thus, USMS as an entity is the publisher
Printer (vendor, contractor): puts ink on page at behest of publisher (a "full-service" printer may also hire proofreaders or do mailouts)
Editor: acquires or edits the content, following editorial board's direction; has general and day-to-day direction of the publication; should know the field (i.e., have participated in swimming); is usually salaried
Contract: renewed at 3 years
As reflected in the masthead of July-August 2008 issue:
"USMS Swimmer is published by United States Masters Swimming...."
"Publishing Services
Douglas Murphy Communications, Inc."
Hope this helps,
VB
