After finding out Swimmer takes 30% of our budget,I was thinking how to make it better.I think it is perhaps fine as it is now for what it does now,but if it is to help us grow...
What do you think?
Rodale had a magazine called "Fitness Swimmer' a few years ago and I thought it was excellent and I think implied that such a mag could be(almost) profitable.The current 4 in one format of "Swimming World" now seems excellent.Perhaps Swimmer should have sections:Competitive Swimmer,fitness swimmer,tri,noodlers(to be totally inclusive.)This might help with the problem of technique articles in Swimmer.The articles seem aimed for the middle and are too simple for elite swimmers and too advanced for beginners.
If you want to sell issues how about more pictures of good looking Masters swimmers in swim suits(it worked for Sports Illustrated.)
I don't find the "new product"section very helpful as it just gives what the company says.How about product testing? I expect a company would be glad to say"our goggles were the top rated by USMS-publicity for us.)If you really want to sell how about product testing on LZR vsTracer Rise,vs Nero Comp.I bet most swimmers,coaches,and parents would be interested in that.
Parents
Former Member
More detailed athlete bios instead of just their favorite workout. Not necessarily the top ten achievers. I think we all take special interest in hearing how others juggle our work, family, and recreation time. Kind of like swimmers of the month.
On that note, what about various masters clubs around the country.
What do their pools look like? who's one their team? and top ten stats of their swimmers.
My kid' "Splash" magazine has an ask the coach section...
Questions range anywhere from stroke technique to how to overcome race jitters.
And of course, the on-going technical photos which will appeal to both the novice and the elite.
Everyone can appreciate a frame by frame breakdown of how so and so swims so fast.
No one suggested centerfold yet.
More detailed athlete bios instead of just their favorite workout. Not necessarily the top ten achievers. I think we all take special interest in hearing how others juggle our work, family, and recreation time. Kind of like swimmers of the month.
On that note, what about various masters clubs around the country.
What do their pools look like? who's one their team? and top ten stats of their swimmers.
My kid' "Splash" magazine has an ask the coach section...
Questions range anywhere from stroke technique to how to overcome race jitters.
And of course, the on-going technical photos which will appeal to both the novice and the elite.
Everyone can appreciate a frame by frame breakdown of how so and so swims so fast.
No one suggested centerfold yet.
