After finding out Swimmer takes 30% of our budget,I was thinking how to make it better.I think it is perhaps fine as it is now for what it does now,but if it is to help us grow...
What do you think?
Rodale had a magazine called "Fitness Swimmer' a few years ago and I thought it was excellent and I think implied that such a mag could be(almost) profitable.The current 4 in one format of "Swimming World" now seems excellent.Perhaps Swimmer should have sections:Competitive Swimmer,fitness swimmer,tri,noodlers(to be totally inclusive.)This might help with the problem of technique articles in Swimmer.The articles seem aimed for the middle and are too simple for elite swimmers and too advanced for beginners.
If you want to sell issues how about more pictures of good looking Masters swimmers in swim suits(it worked for Sports Illustrated.)
I don't find the "new product"section very helpful as it just gives what the company says.How about product testing? I expect a company would be glad to say"our goggles were the top rated by USMS-publicity for us.)If you really want to sell how about product testing on LZR vsTracer Rise,vs Nero Comp.I bet most swimmers,coaches,and parents would be interested in that.
Parents
Former Member
Yes, non-USMS swimmers may purchase a subscription...
Perhaps a few copies could be strategically placed in swimming venues as a trial, to see if membership increases. I think any increase through this tactic would be non-trackable, and probably not worth the effort.
A local bookstore here in Calgary was carrying this magazine for a short time a few years ago. I'm not sure which distributor it came from.
I still miss the Rodale press publication, but I suppose swimmers don't need enough equipment to keep a magazine in advertising revenue. How many pairs of training fins is one person going to buy in a lifetime? Once most of us find goggles/suits/caps that we like we tend to stick with the make and model.
Yes, non-USMS swimmers may purchase a subscription...
Perhaps a few copies could be strategically placed in swimming venues as a trial, to see if membership increases. I think any increase through this tactic would be non-trackable, and probably not worth the effort.
A local bookstore here in Calgary was carrying this magazine for a short time a few years ago. I'm not sure which distributor it came from.
I still miss the Rodale press publication, but I suppose swimmers don't need enough equipment to keep a magazine in advertising revenue. How many pairs of training fins is one person going to buy in a lifetime? Once most of us find goggles/suits/caps that we like we tend to stick with the make and model.
