After finding out Swimmer takes 30% of our budget,I was thinking how to make it better.I think it is perhaps fine as it is now for what it does now,but if it is to help us grow...
What do you think?
Rodale had a magazine called "Fitness Swimmer' a few years ago and I thought it was excellent and I think implied that such a mag could be(almost) profitable.The current 4 in one format of "Swimming World" now seems excellent.Perhaps Swimmer should have sections:Competitive Swimmer,fitness swimmer,tri,noodlers(to be totally inclusive.)This might help with the problem of technique articles in Swimmer.The articles seem aimed for the middle and are too simple for elite swimmers and too advanced for beginners.
If you want to sell issues how about more pictures of good looking Masters swimmers in swim suits(it worked for Sports Illustrated.)
I don't find the "new product"section very helpful as it just gives what the company says.How about product testing? I expect a company would be glad to say"our goggles were the top rated by USMS-publicity for us.)If you really want to sell how about product testing on LZR vsTracer Rise,vs Nero Comp.I bet most swimmers,coaches,and parents would be interested in that.
Parents
Former Member
Actually, I had 1000 of these made on 3x5 inch card stock at 10 cents each. So for $100 I have an effective way to "connect" with the "casual swimming" public. Of course, my web link is "commercial", but there's no reason why it couldn't be linked to on-line swimming info.
1193
Let me tell you, the average swimmer eats this type of stuff up, they watch me swimming "easy" and think that's an incredible feat, so they pretty much listen when I speak about swimming. It doesn't matter that I'm a dime a dozen, truth be told, it's my sales/writing ability that sets me apart from the average. This is where the bread and butter is, my friends. Swimming sales person meets general public, let the web page do the rest.
Good stuff; I'll compile everything - pros, cons, decals, the works.
Keep it coming!
Ideas for columns? Ron Lockman's Mexico-to-Oregon pier-to-pier swim is a beauty.
Thanks all! (Er, I have nothing to do with mag but will try to get all ideas to editor)
Marjorie, I'm going to trust that you'll keep your word and forward this idea on to the appropriate people.
Actually, I had 1000 of these made on 3x5 inch card stock at 10 cents each. So for $100 I have an effective way to "connect" with the "casual swimming" public. Of course, my web link is "commercial", but there's no reason why it couldn't be linked to on-line swimming info.
1193
Let me tell you, the average swimmer eats this type of stuff up, they watch me swimming "easy" and think that's an incredible feat, so they pretty much listen when I speak about swimming. It doesn't matter that I'm a dime a dozen, truth be told, it's my sales/writing ability that sets me apart from the average. This is where the bread and butter is, my friends. Swimming sales person meets general public, let the web page do the rest.
Good stuff; I'll compile everything - pros, cons, decals, the works.
Keep it coming!
Ideas for columns? Ron Lockman's Mexico-to-Oregon pier-to-pier swim is a beauty.
Thanks all! (Er, I have nothing to do with mag but will try to get all ideas to editor)
Marjorie, I'm going to trust that you'll keep your word and forward this idea on to the appropriate people.
