After finding out Swimmer takes 30% of our budget,I was thinking how to make it better.I think it is perhaps fine as it is now for what it does now,but if it is to help us grow...
What do you think?
Rodale had a magazine called "Fitness Swimmer' a few years ago and I thought it was excellent and I think implied that such a mag could be(almost) profitable.The current 4 in one format of "Swimming World" now seems excellent.Perhaps Swimmer should have sections:Competitive Swimmer,fitness swimmer,tri,noodlers(to be totally inclusive.)This might help with the problem of technique articles in Swimmer.The articles seem aimed for the middle and are too simple for elite swimmers and too advanced for beginners.
If you want to sell issues how about more pictures of good looking Masters swimmers in swim suits(it worked for Sports Illustrated.)
I don't find the "new product"section very helpful as it just gives what the company says.How about product testing? I expect a company would be glad to say"our goggles were the top rated by USMS-publicity for us.)If you really want to sell how about product testing on LZR vsTracer Rise,vs Nero Comp.I bet most swimmers,coaches,and parents would be interested in that.
Parents
Former Member
Good stuff; I'll compile everything - pros, cons, decals, the works.
Keep it coming!
Ideas for columns? Ron Lockman's Mexico-to-Oregon pier-to-pier swim is a beauty.
Thanks all! (Er, I have nothing to do with mag but will try to get all ideas to editor)
How about a monthly Q&A where the members send in Q's and an 'expert' gives the A. Heck, the Q's could even be taken from this forum and formally answered by an expert. Things like, "I'm getting this pain in my shoulder, what does that mean?", or "I'm a triathlete. Why should I do IM sets?"
I would also bet that LMSC newsletters have some great articles that could be imported to the mag. That would really make it interactive. Our LMSC newsletter has had some great articles about cross training for triathlons, good pain vs. bad pain, etc. These were written by USMS members and/or physical therapists, doctors, nutritionists.
Good stuff; I'll compile everything - pros, cons, decals, the works.
Keep it coming!
Ideas for columns? Ron Lockman's Mexico-to-Oregon pier-to-pier swim is a beauty.
Thanks all! (Er, I have nothing to do with mag but will try to get all ideas to editor)
How about a monthly Q&A where the members send in Q's and an 'expert' gives the A. Heck, the Q's could even be taken from this forum and formally answered by an expert. Things like, "I'm getting this pain in my shoulder, what does that mean?", or "I'm a triathlete. Why should I do IM sets?"
I would also bet that LMSC newsletters have some great articles that could be imported to the mag. That would really make it interactive. Our LMSC newsletter has had some great articles about cross training for triathlons, good pain vs. bad pain, etc. These were written by USMS members and/or physical therapists, doctors, nutritionists.
