www.usms.org/.../actionplan.pdf
I didn't go to the national meeting (too much work, not enough annual leave), but I do follow the convention via the post meeting report.
If you are interested in the future of USMS, you should read what is being proposed. USMS has come a long way since Amarillo and while you may or may not agree with all of the concepts and terms in the plan, IMHO, it is does a very good job of 1) recognizing our growth issues and 2) describing a plan for solving some of these problems.
I'm not suggesting that the plan is perfect and I'm well aware that USMS is not a democracy, but I feel that our professional staff and leaders should consider our opinions (as we are THE CUSTOMER).
But more fundamentally, I think it is the basic mission of USMS to increase the number of adults achieving benefit in wellness, health, fitness, and competition through aquatics. Membership growth is the natural measure of success in that mission.
Lindsay - if three out of four elements are wellness, health and fitness, perhaps USMS needs to provide more communication, tools and personal or team testimonials/stories about the successes USMS-registered people have had through their endeavors.
I agree membership growth is a base metric, but how can we measure the wellness improvement aspects and use that in marketing?
But more fundamentally, I think it is the basic mission of USMS to increase the number of adults achieving benefit in wellness, health, fitness, and competition through aquatics. Membership growth is the natural measure of success in that mission.
Lindsay - if three out of four elements are wellness, health and fitness, perhaps USMS needs to provide more communication, tools and personal or team testimonials/stories about the successes USMS-registered people have had through their endeavors.
I agree membership growth is a base metric, but how can we measure the wellness improvement aspects and use that in marketing?
