On the front page of today’s WSJ – speculation that Phelps could sign with Nike now that his Speedo contract is about up.
A sports mgmt professor suggested a bidding war could take place, and that he could be worth upwards of $50M to Nike (don’t know whether that would be what they’d offer him or what they’d make because of him), but his quote is “he could literally allow them to launch a massive swimwear company.” Imagine...
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Former Member
I would like it if Nike got Phelps. Speedo is part of the swimming establishment, which in general understands very little about marketing and creating excitement. Watch some Nike commercials featuring top athletes, and you'll see that the company has made a brand from the universal sporting experience of hard training paying off in competition. Swimming fits right in to that image.
www.youtube.com/watch
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Former Member
I would like it if Nike got Phelps. Speedo is part of the swimming establishment, which in general understands very little about marketing and creating excitement. Watch some Nike commercials featuring top athletes, and you'll see that the company has made a brand from the universal sporting experience of hard training paying off in competition. Swimming fits right in to that image.
www.youtube.com/watch
