They knew 4 years ago that the Olympics would most likely be a huge event for them with Phelps having a real shot at 8 golds...
The press coverage about swimming /Phelps has been unprecedented
Yet with millions watching the swimming events going nuts have we seen one blip from them? Not even a 10 second banner with the web address....
Even Croc's whose stock has gone from 70 to 4 in the last 8 weeks is advertising...
A complete lost opportunity on their part...kids/parents who may know nothing about the sport will be seeking out teams and coaches and many will ultimately find them but can you imagine what could have been?
Then again this is the same organization facing a massive civil suit for being inept in how it handles the JH situation...I've also heard that the notification was faxed to their offices on Friday the 18th and sat there for 3 days till someone noticed on Monday...nice.
So, instead of your Monday morning quarterbacking, why don't you propose a solution that an organization can actually afford. I've lived through the enormous cost of advertising on the Olympics for a gigantic multi billion dollan MNC with a massive marketing budget. What you are saying sounds cute but you really need to support your statements financially. What kind of coffer do you think it takes? Don't start your statement with any company with a net cap of less than $500m and that's probably way way low.
Do you really think NBC wants anything to do with an org than can only shell out $100K or less when they have outlayed over $1b USD? How much do you think an ad costs prime time during swimming? And, don't think you can buy just one ad, it's a package.
Product placement might be a better and more affordable idea. Not sure how you sneak that in. Lochte's dad was wearing a USS logo golf shirt in the stands on this morning's coverage. Wonder if he got paid for that?
So, instead of your Monday morning quarterbacking, why don't you propose a solution that an organization can actually afford. I've lived through the enormous cost of advertising on the Olympics for a gigantic multi billion dollan MNC with a massive marketing budget. What you are saying sounds cute but you really need to support your statements financially. What kind of coffer do you think it takes? Don't start your statement with any company with a net cap of less than $500m and that's probably way way low.
Do you really think NBC wants anything to do with an org than can only shell out $100K or less when they have outlayed over $1b USD? How much do you think an ad costs prime time during swimming? And, don't think you can buy just one ad, it's a package.
Product placement might be a better and more affordable idea. Not sure how you sneak that in. Lochte's dad was wearing a USS logo golf shirt in the stands on this morning's coverage. Wonder if he got paid for that?
