They knew 4 years ago that the Olympics would most likely be a huge event for them with Phelps having a real shot at 8 golds...
The press coverage about swimming /Phelps has been unprecedented
Yet with millions watching the swimming events going nuts have we seen one blip from them? Not even a 10 second banner with the web address....
Even Croc's whose stock has gone from 70 to 4 in the last 8 weeks is advertising...
A complete lost opportunity on their part...kids/parents who may know nothing about the sport will be seeking out teams and coaches and many will ultimately find them but can you imagine what could have been?
Then again this is the same organization facing a massive civil suit for being inept in how it handles the JH situation...I've also heard that the notification was faxed to their offices on Friday the 18th and sat there for 3 days till someone noticed on Monday...nice.
JAEGERMEISTER,
One of the problems is if the parents go out and find a local country club with summer league instead of being AWAKENED to USA year 'round swimming through this kind of advertising...... or worse..... they wait until next years summer league comes around and the kids lose interest by then.
USA swimming needs to go for it on the national advertising scene. Grab a hold of Phelp's leg and ride this wave as long as possible.
John Smith
Although I started this thread with USA-S in mind the same situation holds true for USMS. The other night I listened to a prime time news anchorwoman say how motivated she was and that she wanted to start swimming...lot of oppurtunity all the way around...but apparently no foresight to take advantage of it before things got going.
JAEGERMEISTER,
One of the problems is if the parents go out and find a local country club with summer league instead of being AWAKENED to USA year 'round swimming through this kind of advertising...... or worse..... they wait until next years summer league comes around and the kids lose interest by then.
USA swimming needs to go for it on the national advertising scene. Grab a hold of Phelp's leg and ride this wave as long as possible.
John Smith
Although I started this thread with USA-S in mind the same situation holds true for USMS. The other night I listened to a prime time news anchorwoman say how motivated she was and that she wanted to start swimming...lot of oppurtunity all the way around...but apparently no foresight to take advantage of it before things got going.
